On language
The word “founder” has become the default shorthand for anyone starting something ambitious - but it carries a narrow connotation. It implies incorporation documents, venture capital, and a certain Silicon Valley archetype of blitzscaling and product-market fit. While many of the people we hope to attract may technically be founders, the word doesn’t capture the full emotional or spiritual texture of who they are or why they build. These are not just startup operators; they are people moved by something deeper than market opportunity - a kind of inner compulsion to make the invisible visible, to shape the world with care and conviction.
Other terms (builder, sculptor, architect, engineer, pioneer, trailblazer) each get at important dimensions. Builders convey action and momentum. Sculptors and architects suggest form-giving, refinement, vision. Engineers bring precision and rigor. Trailblazers speak to courage and novelty. Artists and creators channel emotion and beauty. Yet none of these quite encompass the full expression of someone who is being animated by their life force and shaping reality not for status or utility, but for meaning. These people don’t just “start things” - they listen closely, and then they midwife what wants to be born.
We are looking for a new word - something that honors the sacredness of the act of creation when it is done in service of truth, liberation, and the greater good. The people who come to Abundance House are not just founders, they are spiritual technologists, visionary organizers, joyful architects of possibility. They are tuning into the frequency of what the future is asking for, and then bending their lives toward its fulfillment. Until a better word emerges, we will use founder as a placeholder. But make no mistake: we are incubating something much deeper than companies. We are stewarding the emergence of kings and queens.
Furthermore, we recognize that the language we use (life force, crafting your soul, overflow, communion with the divine) may sound foreign, even frivolous, to those accustomed to the sharp, dry lexicon of venture capital, legal memos, or institutional philanthropy. That’s intentional. Our choice of words is not accidental, it reflects our orientation toward a deeper layer of truth - one that isn’t always captured in spreadsheets or pitch decks. This is a space for people who are unafraid to speak from the heart and build with their hands; who can hold both the transcendent and the practical without needing to flatten one into the other.
If that makes you roll your eyes, that’s okay. Abundance House may not be the right fit for everyone. We are not trying to be YC with incense, nor are we LARPing as mystics. We are serious people creating a serious container for serious work, and we believe that real seriousness includes joy, vulnerability, embodiment, reverence, and the language of the soul. If you need everything to sound like a Series A term sheet or a management consulting brief, this space might feel disorienting. But if something in you is longing for a room where your full self is welcome - your logic and your intuition, your ambition and your tenderness - then we’ve been building this place expressly for you.